Have your say

Welcome to the consultation website for

New London House

Whitbread aquired New London House in 2023 and is proposing to transform the building to create a new accessible and high-quality hotel, allowing more people to be able to visit and stay in the City of London

Help shape the future of New London House

Whitbread is a highly experienced operator, with more than 800 hotels in the UK, and 6 in the Square Mile.

  • Thank you to all those who engaged with our consultation and left their comments through the survey.

If you have any comments or questions please get in touch with us via email at rblakeman@conciliocomms.com or using our free phone number on 08001930884.

  • Wednesday 2nd October
  • 11am-2pm
  • Thursday 3rd October
  • 3pm-7pm
  • Vacant Retail Unit, 35 Crutched Friars, New London House, EC3R 7LP
We are delighted to launch our second phase of public consultation on proposals to create a new Premier Inn hotel at New London House.
Community engagement is a key part of our application process. We consulted with the local community in April to hear your perspectives on the existing building and environment, and how a future Premier Inn can best serve the local community and visitors.
We are now pleased to present our updated proposals which include the comprehensive retrofit of New London House to create a high-quality, affordable and accessible Premier Inn hotel alongside an improved ground floor experience along Crutched Friars and New London Street. Our proposals also consist of a refurbishment and extension of the tower, with a reconfiguration of the podium.
We are keen to hear your feedback again ahead of submitting a planning application to the City of London Corporation.
Following the public consultation please let us know any further comments or questions by contacting us via email at rblakeman@conciliocomms.com or using our free phone number on 08001930884.
Click the button below to fill in our feedback survey or attend our in-person exhibition.
Have your say

Our Vision

During our first consultation we shared our initial vision for New London House which was widely supported.

Create an accessibly priced hotel contributing to ‘Destination City’

Sensitive extension of the building form to allow new hotel use

Create inclusive public spaces for guests and local residents

Sustainable design and operations

Appropriate design fitting of the location and setting

Meaningful economic contribution to the City

  • Initial Round of Public Consultation
In April 2024, we held our initial round of public consultation, to introduce the existing building, and our ambition for the regeneration of New London House.
Our consultation consisted of public exhibitions, street stalls, a public website along with conversations with neighbours and stakeholders.

528

flyers sent to the area

40,725

reach of social media

792

visits to the consultation website

18

surveys completed

  • Your Feedback
Through our consultation, we confirmed that the local community was aligned with our vision for New London House.
You also gave us feedback on your experience with the existing building and surrounding area, and what you would like us to consider. The key priorities for the future of New London House were:

A new hotel

69% strongly supported or supported our desire to bring a new hotel at the site

Public realm

87% wanted improved ground floor access and pedestrian experience

Sustainability

63% said sustainability was important or very important as we consider our plans for New London House

Design

We received comments from people who wished to see architectural improvements to the building

Our proposals will transform New London House into a 450 bedroom Premier Inn hotel

Our proposals will make significant enhancements to the pedestrian experience, creating an active and accessible ground floor including refreshed restaurant and retail

The proposals are designed with excellent sustainability credentials, including being powered by 100% renewable energy

The building will be sensitively extended to accommodate new uses. The building facade has been carefully designed to be elegant and proportionate

Our Proposals

Following your feedback, we have continued to develop our proposals in line with your priorities.
  • A new hotel
The proposals will transform New London House into a 450-bedroom Premier Inn hotel. Premier Inn hotels are enjoyed by a range of visitors, including commercial travellers, casual visitors, and families.
A new hotel at this site will support the City Corporation’s Destination City policy by providing high-quality hotel rooms at an accessible price.
Whitbread, the operator of Premier Inn, is highly experienced, with more than 800 hotels in the UK, including six in the Square Mile. This hotel will be well-managed, by a well-established hotel operator with a proven track record of delivering excellence in hotel management.
  • Enhanced public realm
87% of people in our first round of consultation wanted improved ground floor access and pedestrian experience.
Our proposals aim to make significant enhancements to the experience around New London House.
We will remove the delivery bay on the corner of New London Street and Hart Street and replace it with a new entrance to enliven this corner. Along New London Street we are proposing better activated frontages which will host a mix of uses as part of a new cultural and community space, along with an improved pub area.
A more transparent façade design will also help activate the area with greater transparency, lighting and design.
  • Image: Proposed view from Fenchurch Square with improved frontage at ground floor
  • Cultural space
The proposals aim to transform the corner of Crutched Friars and New London Street into a vibrant new cultural space, designed to host a variety of cultural and community activities. This flexible lower ground floor area will be available for exhibitions or community events, creating a dynamic addition to the neighborhood. The new entrance located on the corner is also designed to give the space more prominence for pedestrians passing by.
In addition, the existing pub will be retained and enhanced as part of the development. Alongside this, New London Street will benefit from new and improved cultural/community spaces that will contribute to the liveliness of the street and complement the overall vision for the site. These enhancements aim to create a balanced mix of cultural, leisure, and social experiences that will improve the area.
Finally we are also seeking a meanwhile use on the lower ground floor during the construction period to provide affordable space to a charity or local business.
  • Sustainability
The proposals will be designed with excellent sustainability credentials. 63% of people in our first round of consultation said sustainability was important or very important to them.
To respond to this, our proposal include:
  • Pursuing a retrofit first strategy to greatly reduce embodied carbon compared to other redevelopment options.
  • Eliminating the use of fossil fuels, the redeveloped New London House will be powered entirely by 100% renewable energy.
  • Introduce sustainable technologies such as air source heat pumps and solar panels.
  • Increase urban greening across the site.
  • Implement sustainable design such as excellent insulation and passive cooling.
View from Fenchurch Square
View from Seething lane
  • Sensitive design
We are proposing a sensitive extension to the building at the tower and podium level which will embrace high-architectural quality. This additional space will be designed to accommodate the proposed hotel use. The podium will also be remodelled for more efficient use of space, better accessibility and future adaptability.
The extension has been carefully designed with surrounding buildings in mind and to fit in with its local context. A refreshed façade has equally been carefully considered to look elegant and create an increase level of activation and interest, particularly at ground floor.
View the sensitive facade design
View the enhanced pedestrian experience

Our proposals will transform New London House into a 450 bedroom Premier Inn hotel

Our proposals will make significant enhancements to the pedestrian experience, creating an active and accessible ground floor including refreshed restaurant and retail

The proposals are designed with excellent sustainability credentials, including being powered by 100% renewable energy

The building will be sensitively extended to accommodate new uses. The building facade has been carefully designed to be elegant and proportionate

Existing massing
Proposed massing
Our proposals
1. High-quality hotel
The proposals will transform New London House into 450 bedroom Premier Inn hotel. Premier Inn hotels are enjoyed by a range of visitors, including commercial travellers, casual visitors and families. A new hotel at this site will support the destination city initiative by providing high-quality hotel rooms at an accessible price.
2. Sustainable Design
The proposals will be designed with excellent sustainability credentials. The redeveloped New London House will be powered by 100% renewable energy, with excellent insulation, passive cooling, air source heat pumps and solar panels. In opting for a sustainable refurbishment rather than a full demolition, the overall carbon emissions from the project will be significantly reduced.
3. Pedestrian Experience
The proposals will make significant enhancements to the experience around New London House. The existing floorplates are convoluted and across split levels, limiting accessibility and preventing new uses in the building. Our proposals will relocate the servicing, and reorganise floorplates to create new accessible spaces, including refreshed restaurant and retail.

4. Sensitive Design

The proposals will be sensitively designed in an amenable architectural design that respects the heritage of the local area. A sensitive upwards extension of the building will be designed appropriately and will only add what is needed to make best use of the space. The building façade proposals have been carefully considered to look elegant and proportionate.
5. Enhanced ground floor experience
The pedestrian experience is constrained by the existing building, which creates a harsh environment. The Servicing entrance on the corner of New London Street and Crutched friars.
Proposed Ground floor floorplan
3. Pedestrian Experience
The proposals will make significant enhancements to the experience around New London House. The existing floorplates are convoluted and across split levels, limiting accessibility and preventing new uses in the building. Our proposals will relocate the servicing, and reorganise floorplates to create new accessible spaces, including refreshed restaurant and retail. 
Proposed view from Seething Lane
Enhanced Pedestrian Experience
The proposals will make significant enhancements to the experience around New London House.
The existing floorplates are convoluted and across split levels, limiting accessibility and preventing new uses in the building. Our proposals will relocate the servicing, and reorganise floorplates to create new accessible spaces, including refreshed restaurant and retail.
Our proposals will relocate the servicing, and reorganise floorplates to create new accessible spaces, including refreshed restaurant and retail.
6030-F12B-Fenchurch Street 4 (1)
Sensitive facade design
The proposals will be sensitively designed in an amenable architectural design that respects the heritage of the local area.
A sensitive upwards extension of the building will be designed appropriately and will only add what is needed to make best use of the space. The building façade proposals have been carefully considered to look elegant and proportionate.
Proposed view from Seething Lane
Proposed view from Seething Lane
Proposed view from Fenchurch Square

Our proposed visuals

Please drag the arrow to see the comparison between existing and proposed
View from Hart Street
Existing
Proposed
View from Fenchurch Place
Existing
Proposed

View from Seething lane

Existing
Proposed
View from Crutched friars
Existing
Proposed

Have your say

Public
Exhibition 1

Join us at our in-person exhibition where members of the project team will be available to answer any questions.
  • Wednesday 2nd October
  • 11am-2pm
  • Vacant Retail Unit, New London Street, New London House, EC3R 7LP
View location

Public
Exhibition 2

Join us at our in-person exhibition where members of the project team will be available to answer any questions.
  • Thursday 3rd October
  • 3pm-7pm
  • Vacant Retail Unit, New London Street, New London House, EC3R 7LP
View location
Online
Survey
Please leave your feedback using our interactive survey that takes 2 minutes to complete. Click the link below.
Have your say

The surrounding area

The site is located next to Fenchurch Street Station, a key transport hub in the City. The location is well connected with multiple transport routes including bus, underground, cycle and walking options.
Located in the heart of the city’s commercial and tall buildings district known as the the City cluster, New London House benefits from high footfall throughout the working week.
With a number of key tourist attractions neaby, including the Tower of London and Garden at 120, it is an ideal location for visitor accomodation to support ‘Destination City’.
View location

1. 60 Fenchurch St

2. 71 Fenchurch St

3. 65 Fenchurch St

4. Fenchurch St station

5. 70 Mark Lane

6. 58 Fenchurch St

7. 42 Crutched Friars

8. St Olave's Church

9. 35 Seething Lane

10. 10 Trinity Square

The site
Surrounding buildings

The Building

New London House is a 1970’s office building providing circa 90,000 sqft of office, retail and restaurant space.
The building comprises a podium and tower structure with the ground floor currently containing a pub, restaurant and retail unit. 
The existing building has a number of challenges that need addressing in order to create a new hotel.
There is poor pedestrian experience on New London Street, and poor transition between Fenchurch Place and New London Street. The floors across the building are convoluted and split, and the delivery bay and sub station entrance creates an awkward corner.
We propose to make significant improvements to the ground floor and pedestrian experience. We have listened to your feedback and incorporated this into our updated proposals below. 
View of New London House at the junction of Hart Street and New London Street
View looking south along New London Street highlighting the poor transition between New London Street and Fenchurch Place
View from New London House from Fenchurch Place
View looking west along Crutched Friars with poor frontage and awkward location of servicing entrance

The surrounding area

The site is located next to Fenchurch Street Station, a key transport hub in the City. The location is well connected with multiple transport routes including bus, underground, cycle and walking options.
Located in the heart of the city’s commercial and tall buildings district known as the the City cluster, New London House benefits from high footfall throughout the working week.
With a number of key tourist attractions neaby, including the Tower of London and Garden at 120, it is an ideal location for visitor accomodation to support ‘Destination City’.
View location

The Existing Building

The existing building has a number of challenges that need addressing in order to create a new accessible, high-quality hotel.
There is poor pedestrian experience New London Street, and poor transition between Fenchurch place and New London Street. The floors across the building are convoluted and split, and the delivery bay and sub station entrance creates an awkward corner.
About Whitbread
Whitbread have an exceptional track record as a trusted and well-known hotel operator in the City of London. We have six hotels across the Square Mile, where we have been operating for decades.
New London House is our latest asset and a testament to our belief in the City’s long-term growth and attractiveness.
Looking after our people
Whitbread look to embed ourselves in the local community and ensure the benefits of a new hotel are felt by all.
Premier Inn and Hub by Premier Inn hotels seek to employ from the local community first and offer apprenticeships and employment for young people to develop a career path.
The welfare of our employees is important to Whitbread. We do not offer zero contract hours, we pay above the National Living Wage and we invest in employee retention.
Whitbread hotels are managed by an onsite team 24/7, 365 days a year.
Whitbread in London

85

hotels

12,431

hotel rooms

£114

Average room rate

0

We do not offer zero hours contracts. Our teams are employed directly by Whitbread and are permanent employees.

Whitbread in the City

New London House

Contact Information

  • Phone: 08001930884
  • Email rblakeman@conciliocomms.com
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Thank you for participating in the public consultation on our proposals for New London House

Our application has now been validated by the City of London Corporation and can be viewed in full on the City of London Planning Portal here: (Reference: 25/00329/FULMAJ)
Access here