Have your say

Welcome to the consultation website for

New London House

Whitbread aquired New London House in 2023 and is proposing to transform the building to create a new accessible and high-quality hotel, allowing more people to be able to visit and stay in the City of London

Help shape the future of New London House

Whitbread is a highly experienced operator, with more than 800 hotels in the UK, and 6 in the Square Mile.

  • Thank you to all those who engaged with our consultation and left their comments through the survey.

If you have any comments or questions please get in touch with us via email at rblakeman@conciliocomms.com or using our free phone number on 08001930884.

  • Wednesday 2nd October
  • 11am-2pm
  • Thursday 3rd October
  • 3pm-7pm
  • Vacant Retail Unit, 35 Crutched Friars, New London House, EC3R 7LP
We are delighted to launch our second phase of public consultation on proposals to create a new Premier Inn hotel at New London House.
Community engagement is a key part of our application process. We consulted with the local community in April to hear your perspectives on the existing building and environment, and how a future Premier Inn can best serve the local community and visitors.
We are now pleased to present our updated proposals which include the comprehensive retrofit of New London House to create a high-quality, affordable and accessible Premier Inn hotel alongside an improved ground floor experience along Crutched Friars and New London Street. Our proposals also consist of a refurbishment and extension of the tower, with a reconfiguration of the podium.
We are keen to hear your feedback again ahead of submitting a planning application to the City of London Corporation.
Following the public consultation please let us know any further comments or questions by contacting us via email at rblakeman@conciliocomms.com or using our free phone number on 08001930884.
Click the button below to fill in our feedback survey or attend our in-person exhibition.
Have your say

Our Vision

During our first consultation we shared our initial vision for New London House which was widely supported.

Create an accessibly priced hotel contributing to ‘Destination City’

Sensitive extension of the building form to allow new hotel use

Create inclusive public spaces for guests and local residents

Sustainable design and operations

Appropriate design fitting of the location and setting

Meaningful economic contribution to the City

  • Initial Round of Public Consultation
In April 2024, we held our initial round of public consultation, to introduce the existing building, and our ambition for the regeneration of New London House.
Our consultation consisted of public exhibitions, street stalls, a public website along with conversations with neighbours and stakeholders.

528

flyers sent to the area

40,725

reach of social media

792

visits to the consultation website

18

surveys completed

  • Your Feedback
Through our consultation, we confirmed that the local community was aligned with our vision for New London House.
You also gave us feedback on your experience with the existing building and surrounding area, and what you would like us to consider. The key priorities for the future of New London House were:

A new hotel

69% strongly supported or supported our desire to bring a new hotel at the site

Public realm

87% wanted improved ground floor access and pedestrian experience

Sustainability

63% said sustainability was important or very important as we consider our plans for New London House

Design

We received comments from people who wished to see architectural improvements to the building

Our proposals will transform New London House into a 450 bedroom Premier Inn hotel

Our proposals will make significant enhancements to the pedestrian experience, creating an active and accessible ground floor including refreshed restaurant and retail

The proposals are designed with excellent sustainability credentials, including being powered by 100% renewable energy

The building will be sensitively extended to accommodate new uses. The building facade has been carefully designed to be elegant and proportionate

Our Proposals

Following your feedback, we have continued to develop our proposals in line with your priorities.
  • A new hotel
The proposals will transform New London House into a 450-bedroom Premier Inn hotel. Premier Inn hotels are enjoyed by a range of visitors, including commercial travellers, casual visitors, and families.
A new hotel at this site will support the City Corporation’s Destination City policy by providing high-quality hotel rooms at an accessible price.
Whitbread, the operator of Premier Inn, is highly experienced, with more than 800 hotels in the UK, including six in the Square Mile. This hotel will be well-managed, by a well-established hotel operator with a proven track record of delivering excellence in hotel management.
  • Enhanced public realm
87% of people in our first round of consultation wanted improved ground floor access and pedestrian experience.
Our proposals aim to make significant enhancements to the experience around New London House.
We will remove the delivery bay on the corner of New London Street and Hart Street and replace it with a new entrance to enliven this corner. Along New London Street we are proposing better activated frontages which will host a mix of uses as part of a new cultural and community space, along with an improved pub area.
A more transparent façade design will also help activate the area with greater transparency, lighting and design.
  • Image: Proposed view from Fenchurch Square with improved frontage at ground floor
  • Cultural space
The proposals aim to transform the corner of Crutched Friars and New London Street into a vibrant new cultural space, designed to host a variety of cultural and community activities. This flexible lower ground floor area will be available for exhibitions or community events, creating a dynamic addition to the neighborhood. The new entrance located on the corner is also designed to give the space more prominence for pedestrians passing by.
In addition, the existing pub will be retained and enhanced as part of the development. Alongside this, New London Street will benefit from new and improved cultural/community spaces that will contribute to the liveliness of the street and complement the overall vision for the site. These enhancements aim to create a balanced mix of cultural, leisure, and social experiences that will improve the area.
Finally we are also seeking a meanwhile use on the lower ground floor during the construction period to provide affordable space to a charity or local business.
  • Sustainability
The proposals will be designed with excellent sustainability credentials. 63% of people in our first round of consultation said sustainability was important or very important to them.
To respond to this, our proposal include:
  • Pursuing a retrofit first strategy to greatly reduce embodied carbon compared to other redevelopment options.
  • Eliminating the use of fossil fuels, the redeveloped New London House will be powered entirely by 100% renewable energy.
  • Introduce sustainable technologies such as air source heat pumps and solar panels.
  • Increase urban greening across the site.
  • Implement sustainable design such as excellent insulation and passive cooling.
View from Fenchurch Square
View from Seething lane
  • Sensitive design
We are proposing a sensitive extension to the building at the tower and podium level which will embrace high-architectural quality. This additional space will be designed to accommodate the proposed hotel use. The podium will also be remodelled for more efficient use of space, better accessibility and future adaptability.
The extension has been carefully designed with surrounding buildings in mind and to fit in with its local context. A refreshed façade has equally been carefully considered to look elegant and create an increase level of activation and interest, particularly at ground floor.
View the sensitive facade design
View the enhanced pedestrian experience

Our proposals will transform New London House into a 450 bedroom Premier Inn hotel

Our proposals will make significant enhancements to the pedestrian experience, creating an active and accessible ground floor including refreshed restaurant and retail

The proposals are designed with excellent sustainability credentials, including being powered by 100% renewable energy

The building will be sensitively extended to accommodate new uses. The building facade has been carefully designed to be elegant and proportionate

Existing massing
Proposed massing
Our proposals
1. High-quality hotel
The proposals will transform New London House into 450 bedroom Premier Inn hotel. Premier Inn hotels are enjoyed by a range of visitors, including commercial travellers, casual visitors and families. A new hotel at this site will support the destination city initiative by providing high-quality hotel rooms at an accessible price.
2. Sustainable Design
The proposals will be designed with excellent sustainability credentials. The redeveloped New London House will be powered by 100% renewable energy, with excellent insulation, passive cooling, air source heat pumps and solar panels. In opting for a sustainable refurbishment rather than a full demolition, the overall carbon emissions from the project will be significantly reduced.
3. Pedestrian Experience
The proposals will make significant enhancements to the experience around New London House. The existing floorplates are convoluted and across split levels, limiting accessibility and preventing new uses in the building. Our proposals will relocate the servicing, and reorganise floorplates to create new accessible spaces, including refreshed restaurant and retail.

4. Sensitive Design

The proposals will be sensitively designed in an amenable architectural design that respects the heritage of the local area. A sensitive upwards extension of the building will be designed appropriately and will only add what is needed to make best use of the space. The building façade proposals have been carefully considered to look elegant and proportionate.
5. Enhanced ground floor experience
The pedestrian experience is constrained by the existing building, which creates a harsh environment. The Servicing entrance on the corner of New London Street and Crutched friars.
Proposed Ground floor floorplan
3. Pedestrian Experience
The proposals will make significant enhancements to the experience around New London House. The existing floorplates are convoluted and across split levels, limiting accessibility and preventing new uses in the building. Our proposals will relocate the servicing, and reorganise floorplates to create new accessible spaces, including refreshed restaurant and retail. 
Proposed view from Seething Lane
Enhanced Pedestrian Experience
The proposals will make significant enhancements to the experience around New London House.
The existing floorplates are convoluted and across split levels, limiting accessibility and preventing new uses in the building. Our proposals will relocate the servicing, and reorganise floorplates to create new accessible spaces, including refreshed restaurant and retail.
Our proposals will relocate the servicing, and reorganise floorplates to create new accessible spaces, including refreshed restaurant and retail.
6030-F12B-Fenchurch Street 4 (1)
Sensitive facade design
The proposals will be sensitively designed in an amenable architectural design that respects the heritage of the local area.
A sensitive upwards extension of the building will be designed appropriately and will only add what is needed to make best use of the space. The building façade proposals have been carefully considered to look elegant and proportionate.
Proposed view from Seething Lane
Proposed view from Seething Lane
Proposed view from Fenchurch Square

Our proposed visuals

Please drag the arrow to see the comparison between existing and proposed
View from Hart Street
Existing
Proposed
View from Fenchurch Place
Existing
Proposed

View from Seething lane

Existing
Proposed
View from Crutched friars
Existing
Proposed

Have your say

Public
Exhibition 1

Join us at our in-person exhibition where members of the project team will be available to answer any questions.
  • Wednesday 2nd October
  • 11am-2pm
  • Vacant Retail Unit, New London Street, New London House, EC3R 7LP
View location

Public
Exhibition 2

Join us at our in-person exhibition where members of the project team will be available to answer any questions.
  • Thursday 3rd October
  • 3pm-7pm
  • Vacant Retail Unit, New London Street, New London House, EC3R 7LP
View location
Online
Survey
Please leave your feedback using our interactive survey that takes 2 minutes to complete. Click the link below.
Have your say

The surrounding area

The site is located next to Fenchurch Street Station, a key transport hub in the City. The location is well connected with multiple transport routes including bus, underground, cycle and walking options.
Located in the heart of the city’s commercial and tall buildings district known as the the City cluster, New London House benefits from high footfall throughout the working week.
With a number of key tourist attractions neaby, including the Tower of London and Garden at 120, it is an ideal location for visitor accomodation to support ‘Destination City’.
View location

1. 60 Fenchurch St

2. 71 Fenchurch St

3. 65 Fenchurch St

4. Fenchurch St station

5. 70 Mark Lane

6. 58 Fenchurch St

7. 42 Crutched Friars

8. St Olave's Church

9. 35 Seething Lane

10. 10 Trinity Square

The site
Surrounding buildings

The Building

New London House is a 1970’s office building providing circa 90,000 sqft of office, retail and restaurant space.
The building comprises a podium and tower structure with the ground floor currently containing a pub, restaurant and retail unit. 
The existing building has a number of challenges that need addressing in order to create a new hotel.
There is poor pedestrian experience on New London Street, and poor transition between Fenchurch Place and New London Street. The floors across the building are convoluted and split, and the delivery bay and sub station entrance creates an awkward corner.
We propose to make significant improvements to the ground floor and pedestrian experience. We have listened to your feedback and incorporated this into our updated proposals below. 
View of New London House at the junction of Hart Street and New London Street
View looking south along New London Street highlighting the poor transition between New London Street and Fenchurch Place
View from New London House from Fenchurch Place
View looking west along Crutched Friars with poor frontage and awkward location of servicing entrance

The surrounding area

The site is located next to Fenchurch Street Station, a key transport hub in the City. The location is well connected with multiple transport routes including bus, underground, cycle and walking options.
Located in the heart of the city’s commercial and tall buildings district known as the the City cluster, New London House benefits from high footfall throughout the working week.
With a number of key tourist attractions neaby, including the Tower of London and Garden at 120, it is an ideal location for visitor accomodation to support ‘Destination City’.
View location

The Existing Building

The existing building has a number of challenges that need addressing in order to create a new accessible, high-quality hotel.
There is poor pedestrian experience New London Street, and poor transition between Fenchurch place and New London Street. The floors across the building are convoluted and split, and the delivery bay and sub station entrance creates an awkward corner.
About Whitbread
Whitbread have an exceptional track record as a trusted and well-known hotel operator in the City of London. We have six hotels across the Square Mile, where we have been operating for decades.
New London House is our latest asset and a testament to our belief in the City’s long-term growth and attractiveness.
Looking after our people
Whitbread look to embed ourselves in the local community and ensure the benefits of a new hotel are felt by all.
Premier Inn and Hub by Premier Inn hotels seek to employ from the local community first and offer apprenticeships and employment for young people to develop a career path.
The welfare of our employees is important to Whitbread. We do not offer zero contract hours, we pay above the National Living Wage and we invest in employee retention.
Whitbread hotels are managed by an onsite team 24/7, 365 days a year.
Whitbread in London

85

hotels

12,431

hotel rooms

£114

Average room rate

0

We do not offer zero hours contracts. Our teams are employed directly by Whitbread and are permanent employees.

Servicing and Deliveries FAQS

Where will deliveries and servicing take place at the new Premier Inn?
The hotel would be serviced on-site from a servicing yard at the ground floor on Crutched Friars. Vehicles would be required to reverse into the yard. The servicing yard is internal and will have acoustic treatment to reduce any noise pollution. Once inside the vehicle will unload and depart in forward gear.
The existing site is serviced on-site from a servicing yard on the upper basement floor. The existing servicing yard is accessed via a vehicle ramp off Crutched Friars at the lower ground floor. The existing servicing yard and vehicle access are considered inefficient and dominate a prominent corner of the building’s frontage on Crutched Friars. The proposed servicing yard will be much more efficient than the current design, and won’t dominate the building’s frontage on Crutched Friars.
Premier Inn is also looking at implementing smart logistics schemes. Smart logistics aims to optimise servicing through the use of data and technology through a network of physical infrastructure to make further efficiencies and reduce disturbance for neighbours.
The proposals will represent a significantly reduced servicing requirement (add table from p.5 of draft servicing strategy?)
Yes, servicing and deliveries for the betting shop and public house would continue unaltered. Both operate outside of the Hotel Operators control and are part of a separate Leasehold ownership.
The City of London Corporation and GLA sets guidelines for deliveries and servicing of developments to minimise disruption to neighbouring residents. As such, we will ensure that all servicing and deliveries movements are timed outside of the following hours:
  • 07:00 – 10:00
  • 12:00 – 14:00
  • 16:00 – 19:00
It is anticipated that the site would be serviced by 14 vehicles per week. This equates to two trips a day.
Whitbread are experienced hotel operators and have a number of sites across London. Lots of these sites have residential neighbours and so we are well versed in minimising disturbance to our neighbours. As New London House will be part of the same logistical and servicing arrangements as our other hotels it ensures deliveries do not overlap, hence ensuring only one vehicle is present on site at a time.

The average vehicle size will be:

  • Length – 8.3 metres, about the size of a standard delivery van (like a Mercedes Sprinter).
  • Width – 2.65 metres, slightly wider than a typical car, comparable to the width of a large SUV.
  • Height – 3.6 metres, roughly the height of a small box truck.
We will take measure to minimise idling time for vehicles. The servicing and deliveries yard is internal so there is no need for vehicles to be waiting on Crutched Friars. The space is also designed to allow for efficient delivery by linking to back of house areas and servicing lifts, enabling goods to be transferred easily and promptly to the appropriate storage locations. Furthermore, one of the principal suppliers for the Premier Inn is GXO Logistics, which is committed to its driver training programme to implement more fuel-efficient driving methods and enforcing anti-idling protocol.
No, our servicing will take in a service yard on site in an acoustically treated room to reduce noise. Any vehicles parked on Crutched Friars attempting to service the Premier Inn will be moved into the service yard and steps taken to ensure the driver does not park on the road again.
Yes, but we do not expect there to be any changes to the servicing management plan. We are confident that the proposals will ensure a smooth process with minimal disruption to our neighbours. If feedback from neighbours is that improvements can be made then we will be happy to have those conversations to make the process better.

We understand your concern, and we want to assure you that Premier Inn is a highly experienced hotel operator, managing numerous sites across London, many of which are located in close proximity to residential areas. Our extensive experience in operating within these settings has allowed us to develop efficient and reliable servicing and operational arrangements tailored to minimise disruption to local communities.

Premier Inn’s proven track record includes adhering to servicing strategies that are both practical and respectful of their neighbours. The agreed servicing strategy for this site will be fully embedded into their operational plan, with regular monitoring and management oversight to ensure compliance. Premier Inn’s commitment to best practices, combined with our vast experience in managing hotels, gives us confidence that we will uphold the servicing strategy and be a responsible neighbour. If any concerns do arise, we will work closely with on site team to address them swiftly and effectively.

Construction Management FAQs

Who will you be using to manage the construction process?
Construction management is a key priority for us. Through the tendering process we will ensure any contractors will be of the highest quality and they will incorporate indepth communication with local residents and businesses. The City of London’s Considerate Contractor Scheme will also be adhered to as outlined in our Construction Management Plan.
The City of London’s Considerate Contractor Scheme (CCS) challenges contractors to strive for the best standards in the industry. The CCS exceeds the legal minimum requirement for construction and ensures that general standards of work are raised and the condition and safety is improved for the benefit of everyone working, travelling through and living in the Square Mile.

A Considerate Construction Management Plan is a strategy to ensure that construction work doesn’t negatively impact on neighbours in line with local and national guidelines. It is submitted as part of a planning application and covers strategies to minimise noise disruption, transport and servicing considerations and protection of neighbouring amenity.

Demolition will take place of the podium and strip-out of the tower back to the slab will be complete.
We will be undertaking several measures to mitigate against disturbance for neighbours. This includes:
  • We are investigating all forms of construction to reduce disturbance including prefabrication of items off-site which are then transported to the site.
  • Access scaffold will be installed to provide protection from the demolished building to neighbouring properties and grounds.
  • Full demolition scaffold will be encapsulated with mona-flex to prevent materials and dust leaving the site boundary.
  • Dust from the site will be carefully managed and damped down continuously throughout the works, particularly when waste is being cleared from site.
  • The demolition contractor will use what is known as a Brokk (a modern demolition technique) to undertake the demolition works and where possible use the muncher attachment which will reduce the noise created.
  • In addition to which acoustic blankets will be used to reduce noise impact on adjoining buildings.
  • Consolidated servicing strategy and construction methodology to avoid congestion.
  • We will conduct construction in an open and transparent way and undertake an ‘open communications pledge’ with the local community – to ensure everyone is kept regularly updated and informed about the work we are undertaking. This will include monthly newsletters, a dedicated contact on-site for 24-hour contact, weekly update boards (on the hoarding) and a monthly contractor/stakeholder meeting with neighbours.

The measures we are taking include:

  • Full demolition scaffold will be encapsulated with mona-flex to prevent materials and dust leaving the site boundary.
  • Dust from the site will be carefully managed and damped down continuously throughout the works, particularly when waste is being cleared from site.
Party Wall surveys will be undertaken and vibration / movement detection will be installed to monitor any impact on the surrounding buildings.
Yes, as part of the Considerate Construction Management Plan there will be a dedicated number to call if you experience any issues.
It is not anticipated that any roads will be closed.
Numerous measured including but not exhaustive of:
  • Ensuring all construction vehicles are appropriately covered arriving at or departing from the site.
  • Implementing an ‘Anti-Idle’ Policy.
  • Preparing a Construction Vehicle Schedule.
  • Preparing a Contractor and Drivers Handbook.
  • Traffic Marshals would assist with vehicle movements as appropriate to ensure the safety of personnel and the public.
  • Utilising operators who comply with Transport for London (TfL) Fleet Operator Recognition Scheme (FORS) and Direct Vision Standard (DVS).
This is be enhanced by the Main Contractor.
Whitbread in the City

New London House

Contact Information

  • Phone: 08001930884
  • Email rblakeman@conciliocomms.com
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Architect
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