Have your say

Welcome to the consultation website for

New London House

Whitbread aquired New London House in 2023 and is proposing to transform the building to create a new accessible and high-quality hotel, allowing more people to be able to visit and stay in the City of London

Help shape the future of New London House

Whitbread is a highly experienced operator, with more than 800 hotels in the UK, and 6 in the Square Mile.

  • We are seeing to engage with the local community to hear and understand your views.
Join us at our in-person exhibition where members of the project team will be available to answer any questions.
  • April 24th, 2024
  • 3:00pm - 7:00pm
  • TBC
All Premier Inn and hub by Premier Inn hotels in the City of London and elsewhere are in vibrant, interesting parts of the city and close to public transport connections, leisure attractions and business hubs.
We are proposing a comprehensive retrofit development of New London House to create a high-quality, affordable and accessible hotel alongside an improved ground floor and public realm. Our proposals consist of a refurbishment of the tower and reconfiguration of the podium to deliver a Premier Inn hotel with a mix of supporting uses at lower levels.
Community engagement is a key part of our application process. To this end, we welcome the opportunity to hear your perspectives on the existing building and environment, and how a future Premier Inn can best serve the local community and visitors.
Below you will find some context on New London House and its surrounds, and our initial vision for the site.
We are at an early stage of our design journey and look forward to receiving your input to help inform our design responses, future public consultation events and a planning application.
Click the button below to fill in our feedback survey or attend our in-person exhibition.
Have your say

Our Vision

A new accessible and high-quality hotel, allowing more people to be able to visit and enjoy everything the City of London has to offer.

Create an accessibly priced hotel contributing to ‘Destination City’

Sensitive extension of the building form to allow new hotel use

Create inclusive public spaces for guests and local residents

Sustainable design and operations

Appropriate design fitting of the location and setting

Meaningful economic contribution to the City

About Whitbread
Whitbread have an exceptional track record as a trusted and well-known hotel operator in the City of London. We have six hotels across the Square Mile, where we have been operating for decades.
New London House is our latest asset and a testament to our belief in the City’s long-term growth and attractiveness.
Looking after our people
Whitbread look to embed ourselves in the local community and ensure the benefits of a new hotel are felt by all.
Premier Inn and Hub by Premier Inn hotels seek to employ from the local community first and offer apprenticeships and employment for young people to develop a career path.
The welfare of our employees is important to Whitbread. We do not offer zero contract hours, we pay above the National Living Wage and we invest in employee retention.
Whitbread hotels are managed by an onsite team 24/7, 365 days a year.
Whitbread in London

85

hotels

12,431

hotel rooms

£114

Average room rate

0

We do not offer zero hours contracts. Our teams are employed directly by Whitbread and are permanent employees.

Whitbread in the City

The surrounding area

The site is located next to Fenchurch Street Station, a key transport hub in the City. The location is well connected with multiple transport routes including bus, underground, cycle and walking options.
Located in the heart of the city’s commercial and tall buildings district known as the the City cluster, New London House benefits from high footfall throughout the working week.
With a number of key tourist attractions neaby, including the Tower of London and Garden at 120, it is an ideal location for visitor accomodation to support ‘Destination City’.
View location

1. 60 Fenchurch St

2. 71 Fenchurch St

3. 65 Fenchurch St

4. Fenchurch St station

5. 70 Mark Lane

6. 58 Fenchurch St

7. 42 Crutched Friars

8. St Olave's Church

9. 35 Seething Lane

10. 10 Trinity Square

The site
Surrounding buildings

The Building

New London House is a 1970’s office building providing circa 90,000 sqft of office, retail and restaurant space.
The building comprises a podium and tower structure with the ground floor currently containing a pub, restaurant and retail unit.
The existing building has a number of challenges that need addressing in order to create a new hotel.
There is poor pedestrian experience on New London Street, and poor transition between Fenchurch Place and New London Street. The floors across the building are convoluted and split, and the delivery bay and sub station entrance creates an awkward corner.
As part of the proposals, there is an opportunity to make significant improvements, particularly on the ground floor and pedestrian experience on surrounding roads.
At this early stage, we would like to hear your views on the building and the local area to help inform what we should consider when developing our proposals.
View of New London House at the junction of Hart Street and New London Street
View looking south along New London Street highlighting the poor transition between New London Street and Fenchurch Place
View from New London House from Fenchurch Place
View looking west along Crutched Friars with poor frontage and awkward location of servicing entrance
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The surrounding area

The site is located next to Fenchurch Street Station, a key transport hub in the City. The location is well connected with multiple transport routes including bus, underground, cycle and walking options.
Located in the heart of the city’s commercial and tall buildings district known as the the City cluster, New London House benefits from high footfall throughout the working week.
With a number of key tourist attractions neaby, including the Tower of London and Garden at 120, it is an ideal location for visitor accomodation to support ‘Destination City’.
View location

The Existing Building

The existing building has a number of challenges that need addressing in order to create a new accessible, high-quality hotel.
There is poor pedestrian experience New London Street, and poor transition between Fenchurch place and New London Street. The floors across the building are convoluted and split, and the delivery bay and sub station entrance creates an awkward corner.

Have your say

Public
Exhibition
Join us at our in-person exhibition where members of the project team will be available to answer any questions.
  • April 29th, 2024
  • 3:00pm-7:00pm
View location
Online
Survey
Please leave your feedback using our interactive survey that takes 2 minutes to complete. Click the link below.
Have your say

New London House

Contact Information

  • Phone: 08001930884
  • Email rblakeman@conciliocomms.com
axiom-brand
Architect
Planning Consultant
cumming01
Project Manager
Transport Consultant
Community Engagement
townscape
Townscape Consultant

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